Strenghts
Selimiye, Kırkpınar, good history, synagogue, churches, Bahai house, 5 border gates
Unique theme
Existing domestic tourist
Range of coplimentory attractions
A good reputation outside the area

Weaknesses
marketing, Edirne is a unknown place, advertising, no tour making firms (domestic-international) No sponsores (domestic-international) High quality program & service, hotel & bed numbers are not enogh, lack of market and product research.

Opportunities
New/developing tourist attractions
Opportunities for packages

Threats
Lack of support and promotion from tourism organizations, loss of community and volunteer support, declining quality of product